The missing "P" in the marketing mix: putting passion into brands
Year of publication: |
2005
|
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Authors: | Turpin, Dominique |
Published in: |
Beyond traditional marketing : innovations in marketing practice. - Chichester [u.a.] : Wiley, ISBN 0-470-01146-7. - 2005, p. 149-183
|
Subject: | Marketingmanagement | Marketing management | Markenartikel | Brand | USA | United States |
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