The MIXADAPT Scale: A Measure of Marketing Mix Adaptation to the Foreign Market
Year of publication: |
2003
|
---|---|
Authors: | Lages, Luis Filipe ; Lages, Cristiana Raquel |
Institutions: | Faculdade de Economia, Universidade Nova de Lisboa |
Subject: | Cross-Country Study | Export Marketing Program | Measurement | MIXADAPT Scale |
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