THE MOBILE MOMENT - The Tactical Use of Mobile Marketing: How Adolescents' Social Networking Can Best Shape Brand Extensions
Year of publication: |
2009
|
---|---|
Authors: | Okazaki, Shintaro |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 1, p. 12-26
|
Saved in:
Saved in favorites
Similar items by person
-
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro, (2007)
-
Physicians' appraisal of mobile health monitoring
Okazaki, Shintaro, (2013)
-
Assessing gender differences in 'quick response' code loyalty promotion acceptance
Okazaki, Shintaro, (2013)
- More ...