The mobile shopping engagement : surveys' review and empirical study
Year of publication: |
2017
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Authors: | Gkiolnta, Eftychia ; Saprikis, Vaggelis ; Vlachopoulou, Maro |
Published in: |
Journal of marketing and consumer behaviour in emerging markets. - Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, ISSN 2449-6634, ZDB-ID 2925409-7. - 2017, 2, p. 77-96
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Subject: | mobile shopping | innovativeness | m-shopping adoption | drivers | impediments | behavior | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.7172/2449-6634.jmcbem.2017.2.5 [DOI] |
Classification: | M15 - IT Management ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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