The Model of Innovative Rural Entrepreneurship Development Designing

The article is devoted to the necessity of introduction and diagnostics of opportunities for sustainable development of rural areas. The main criterion for the sustainable development of the agrarian sector is to improve the farmers' and rural residents' quality of life, which should be built on preservation of basic life support systems. Therefore, for diversification of the rural economy, promising directions of economic activity in rural areas were identified, namely, the development of organic agriculture and rural tourism. There have been formed the theoretical foundations of designing a model of innovative rural entrepreneurship development in the conditions of market transformation and European integration. There was identified the essence of the concept of “innovative rural entrepreneurship”, which should be based on the principles of systemicity, riskiness, science, energy and resource conservation, economic, social and environmental responsibility. Taking into account the leading foreign experience, there have been identified several new and promising directions for the functioning of the business development innovative model in rural areas, namely the development of organic farming, family farming, cooperation and non-agrarian employment of rural inhabitants