The model of marketing communications effectiveness : empirical evidence from Slovenian business-to-business practice
Damjana Jerman; Bruno Završnik
Year of publication: |
2012
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Authors: | Jerman, Damjana ; Završnik, Bruno |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 22089251. - Vol. 13.2012, 4, p. 705-723
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