The moderating and mediating role of corporate reputation in the link between service innovation and cross-buying intention
M. Sridhar and Ajay Mehta
Year of publication: |
2018
|
---|---|
Authors: | Sridhar, M. ; Mehta, Ajay |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 21.2018, 2, p. 50-70
|
Subject: | Service innovation | Corporate reputation | Cross-buying intention | Mediation | Interaction effect | Firmenimage | Innovation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Taiwan | Dienstleistungssektor | Service industry |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Manohar, Sridhar, (2018)
-
Ganesan, Palanisamy, (2016)
-
Fam, Kim Shyan, (2023)
- More ...
Similar items by person