The moderating effect of channel use on the quality-loyalty relationship in multi-channel e-services
Year of publication: |
2012
|
---|---|
Authors: | Sousa, Rui |
Published in: |
International journal of quality & reliability management. - Bingley : Emerald Group Publishing Limited, ISSN 0265-671X, ZDB-ID 51787-2. - Vol. 29.2012, 9, p. 1019-1037
|
Subject: | Bank | Vertriebsweg | Distribution channel | Electronic Banking | Electronic banking | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Portugal |
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