The moderating effect of consumer dynamics and prior experience on brand extension evaluation
Year of publication: |
December 2016
|
---|---|
Authors: | Park, Ji-Yeon ; Jeong, Yun-Hee |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 12.2016, 6, p. 89-104
|
Subject: | Brand Extension | Consumer Dynamics | Innovativeness | Prior Experience | Variety-Seeking | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
-
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep, (2016)
-
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca, (2014)
-
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra, (2016)
- More ...
-
The Moderating Effect of Consumer Dynamics and Prior Experience on Brand Extension Evaluation
Park, Ji-Yeon, (2017)
-
Negative emotion and purchase behavior following social exclusion
Park, Ji-Yeon, (2017)
-
Sonication-assisted homogenization system for improved lipid extraction from Chlorella vulgaris
Park, Ji-Yeon, (2015)
- More ...