The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context : An Empirical Analysis
Year of publication: |
2014
|
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Authors: | Machado, Luís |
Other Persons: | Pinheiro, Jose (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Taiwan | Kundenbindung | Customer retention |
Extent: | 1 Online-Ressource (18 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: XXIV Jornadas Luso-Espanholas de Gestão Científica, Comunicações, in Livro de Resumos, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 2, 2013 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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