The moderating effect of technology and marketing know-how in the regional-global diversification link : evidence from emerging market multinationals
Jie Wu, Nitin Pangarkar, Zefu Wu
| Year of publication: |
December 2016
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| Authors: | Wu, Jie ; Pangarkar, Nitin ; Wu, Zefu |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 6, p. 1273-1284
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| Subject: | Regional diversification | Global diversification | Technology know-how | Marketing know-how | Emerging market multinationals | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Diversifikation | Diversification | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2016.03.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011600059