THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE
A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Master of Science-Psychology - Industrial/Organizational
Year of publication: |
2009-05
|
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Authors: | Wright, Ryan K. |
Other Persons: | Miron, Anca (contributor) |
Subject: | Brand choice | Customer relations | Psychological reactance | Consumer behavior | Brand loyalty |
Saved in:
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