The moderating effects of purchase importance in customer satisfaction process : an empirical investigation
Jackie Lai Ming Tam
| Year of publication: |
2011
|
|---|---|
| Authors: | Tam, Jackie Lai Ming |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 4, p. 205-215
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Markentreue | Brand loyalty | Strukturgleichungsmodell | Structural equation model | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009296473