The moderating effects of psychological reactance and product involvement on online shopping recommendation mechanisms based on a causal map
Year of publication: |
2010
|
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Authors: | Kwon, Soon Jae ; Chung, Namho |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 9.2010, 1/6, p. 522-536
|
Subject: | Online-Handel | Online retailing | Personalisierung | Personalization |
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