The moderating impact of perceived globalness on consumers’ purchase intentions for copycats : The pleasure of hurting global brands
Year of publication: |
2019
|
---|---|
Authors: | Loebnitz, Natascha ; Grunert, Klaus G. |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 10 (26.07.), p. 936-950
|
Publisher: |
Wiley |
Saved in:
Online Resource
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