The moderating influence of brand image on consumers' adoption of QR-code e-wallets
Year of publication: |
2023
|
---|---|
Authors: | Muhammad Iskandar Hamzah ; Ramli, Faten Aisyah Ahmad ; Shaw, Norman |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-16
|
Subject: | Brand image | Mobile payment | QR-code e-wallet | Technology adoption | UTAUT2 | Markenimage | Konsumentenverhalten | Consumer behaviour | Elektronisches Geld | Electronic money | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
-
Enjoyment and social influence : predicting mobile payment adoption
Koening-Lewis, Nicole, (2015)
-
Why do you use a smartphone to pay? : determinants of mobile payment adoption in China
Yan, Jie, (2022)
-
Kranthi, A. K., (2018)
- More ...
-
Big data analytics adoption : an empirical study in the Malaysian warehousing sector
Siti Norida Wahab, (2021)
-
Muhammad Iskandar Hamzah, (2024)
-
Siti Norida Wahab, (2022)
- More ...