The moderating influence of country of origin information seeking on homophily and product satisfaction
Year of publication: |
2018
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Authors: | Van Esch, Patrick ; Northey, Gavin ; Duffy, Sarah ; Heller, Jonas ; Striluk, Magdalene |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 3, p. 332-348
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Subject: | country of origin | homophily | information seeking | online purchases | product satisfaction | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Informationsverhalten | Information behaviour | Kundenzufriedenheit | Customer satisfaction |
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