The moderating influence of political involvement on voters' attitudes toward attack ads
Year of publication: |
2013
|
---|---|
Authors: | Stone, George W. ; Blodgett, Jeffrey G. ; Nkonge, Japhet ; Cort, Kathryn T. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 1, p. 91-102
|
Subject: | Politische Kommunikation | Political communication | Wahlkampf | Electoral campaign | Werbewirkung | Advertising effects | USA | United States |
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