The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Year of publication: |
2023
|
---|---|
Authors: | Akolaa, Andrews Adugudaa ; Kosiba, John Paul Basewe ; Appiah, Felix ; Nyanteh, Akua Akuffo |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 7, p. 1632-1649
|
Subject: | Cause importance | Cause-related marketing | CRM participation | Empathy | Price fairness | Cause-Related Marketing | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Gerechtigkeit | Justice |
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