The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking : an Australian perspective
Mercedez Hinchcliff, Elias Kyriazis, Grace McCarthy and Michael Mehmet
| Year of publication: |
2023
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| Authors: | Hinchcliff, Mercedez ; Kyriazis, Elias ; McCarthy, Grace ; Mehmet, Michael |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 7, p. 1974-2004
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| Subject: | Customer loyalty | Customer satisfaction | Multi-group analysis | Retail banking | Service quality | Smart-PLS | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Dienstleistungsqualität | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services | Australien | Australia |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-01-2023-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470763