The moderating role of complaint handling on brand hate in the cancel culture
Year of publication: |
2023
|
---|---|
Authors: | Abbasi, Amir Zaib ; Fayyaz, Muhammad Shahzeb ; Ding Hooi Ting ; Munir, Maira ; Bashir, Shahid ; Zhang, Chun |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 15.2023, 1, p. 46-71
|
Subject: | Brand hate | Complaint handling | Corporate social irresponsibility | Ideological incompatibility | Negative past experience | Symbolic incongruity | Beschwerdemanagement | Complaint management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility |
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