The moderating role of congruence between humor and fun climate of the company on the effects of humor in internet job ads
Year of publication: |
[2017]
|
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Authors: | Oikarinen, Eeva-Liisa |
Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 167-181
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Subject: | Anforderungsprofil | Occupational profile | Internet | Humor | Firmenimage | Corporate reputation | Betriebsklima | Work climate | Werbewirkung | Advertising effects |
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