The moderating role of consumer knowledge in evaluations of brand alliances
by Christoph Köstring and Christian Blümelhuber
Year of publication: |
2007
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Authors: | Köstring, Christoph ; Blümelhuber, Christian |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 3.2007, 1, p. 5-16
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