The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Meena Rambocas and Aniera Xuxa Ramsubhag
| Year of publication: |
2018
|
|---|---|
| Authors: | Rambocas, Meena ; Ramsubhag, Aniera Xuxa |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 1, p. 42-55
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| Subject: | Brand equity | repeat purchase intention | word of mouth | country of origin | product type | Virales Marketing | Viral marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Trinidad und Tobago | Trinidad and Tobago | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1388462 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963082