The moderating role of hotel type on advertising expenditure returns in franchised chains
Year of publication: |
2020
|
---|---|
Authors: | Hsu, Liwu ; Zhang, Jie Jennifer ; Lawrence, Benjamin |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 5, p. 575-591
|
Subject: | Gastgewerbe | Hospitality industry | Franchising | Werbung | Advertising |
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