The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food
| Year of publication: |
2013
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|---|---|
| Authors: | Zhou, Yanfeng ; Thøgersen, John ; Ruan, Yajing ; Huang, Guang |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 30.2013, 4 (21.6.), p. 335-344
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