The moderating role of information load on online product presentation
Mengxiang Li, Kwok-Kee Wei, Giri Kumar Tayi, Chuan-Hoo Tan
| Year of publication: |
June 2016
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|---|---|
| Authors: | Li, Mengxiang ; Wei, Kwok Kee ; Tayi, Giri Kumar ; Tan, Chuan-Hoo |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 4, p. 467-480
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| Subject: | Online product presentations | Information type | Information load | Level of processing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2015.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495295