The moderating role of personal need for structure on the evaluation of incrementally new products versus really new products
Year of publication: |
2015
|
---|---|
Authors: | Kim, Jun San ; Hahn, Minhi ; Yoon, Yeosun |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 2, p. 144-161
|
Subject: | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption | Persönlichkeitsmerkmal | Personality trait | Experiment |
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