The moral dimension of marketing : essays on business ethics
Year of publication: |
2002
|
---|---|
Authors: | Davidson, D. Kirk |
Publisher: |
Chicago, Ill. : American Marketing Association |
Subject: | Marketing | Ethik | Aufsatzsammlung | Wirtschaftsethik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Die Erneuerung des Marketing-Ethos aus dem Geist der Sozialen Marktwirtschaft
Pohl, Torsten, (2001)
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Sage brief guide to marketing ethics
(2012)
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Brenkert, George G., (2008)
- More ...
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Using a stakeholder approach to understand success : empirical tests in Indian businesses
Taneja, Shallini S., (2017)
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Corporate social responsibility (CSR) in China : a contextual exploration
Davidson, D. Kirk, (2017)
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The business-government-society relationship : a comparison between China and the US
Wu, Jiyun, (2011)
- More ...