The more others care, the more you share? : social contagion as a stardom trigger of social media superstars
Christopher Jung and Stephan Nüesch
| Year of publication: |
2019
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|---|---|
| Authors: | Jung, Christopher ; Nüesch, Stephan |
| Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 51.2019, 9, p. 881-888
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| Subject: | discussion suitability | social contagion | Social media | stardom triggers | superstars | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2018.1497849 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196482