The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
Year of publication: |
2006
|
---|---|
Authors: | Eliashberg, Jehoshua ; Elberse, Anita ; Leenders, Mark A.A.M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 6, p. 638-661
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | motion picture industry | entertainment industry | review | research and models |
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