The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
| Year of publication: |
2011-06-20
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|---|---|
| Authors: | Helm, Roland ; Moeller, Michael |
| Institutions: | Wirtschaftswissenschaftliche Fakultät, Universität Regensburg |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Number 457 |
| Classification: | M31 - Marketing ; M37 - Advertising |
| Source: |
Persistent link: https://www.econbiz.de/10009144340