The multiple roles of interpersonal communication in new product growth
Year of publication: |
2012
|
---|---|
Authors: | Krishnan, Trichy V. ; Seetharaman, Seethu ; Vakratsas, Demetrios |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 3, p. 292-305
|
Subject: | Kaufentscheidung | Purchase decision | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Kraftfahrzeug | Motor vehicle |
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