The multivariate revolution in marketing research
Year of publication: |
1971
|
---|---|
Authors: | Sheth, Jagdish N. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 35.1971, 1, p. 13-19
|
Subject: | Marktforschung | Elektronik |
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