The narrative strategies of winners and losers : analyzing annual reports of publicly traded corporations
Year of publication: |
July 2018
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Authors: | Laskin, Alexander V. |
Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 55.2018, 3, p. 338-356
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Subject: | investor relations | financial communication | narrative strategies | diction | Öffentlichkeitsarbeit | Public relations | Narrative Methode | Narrative method | Aktiengesellschaft | Listed company | Investor Relations | Investor relations |
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