The nature of peer‐initiated brand communities on social media platforms
Year of publication: |
2021
|
---|---|
Authors: | Wong, Amy |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2021, 6 (09.08.), p. 1629-1647
|
Publisher: |
Wiley |
Saved in:
Online Resource
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