The nature of the relationship between an entrepreneurial marketing orientation and small business growth : evidence from Malaysia
Year of publication: |
2023
|
---|---|
Authors: | Muhammad Iskandar Hamzah ; Crick, James M. ; Crick, Dave ; Syukrina Alini Mat Ali ; Noor'ain Mohamad Yunus |
Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 50.2023, 3, p. 355-391
|
Subject: | market orientation | entrepreneurial orientation | entrepreneurial marketing orientation | small business growth | resource-based theory | emerging economies | Malaysia | KMU | SME | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Unternehmenswachstum | Firm growth | Unternehmensgründung | Business start-up | Ressourcenorientierter Ansatz | Resource-based view |
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