The Need for a New Paradigm for Small Business Marketing? What is Wrong with the Old One?
Year of publication: |
2002
|
---|---|
Authors: | Lewis Reynolds, Paul |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - MCB UP Ltd, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 4.2002, 3, p. 191-205
|
Publisher: |
MCB UP Ltd |
Subject: | Small firms | Networking | Marketing theory |
-
Marketing and performance in small firms : the role of networking
McCartan, Aodheen, (2023)
-
Innovation And Inter-Firm Co-Operation: The Case Of The West Midlands
Propris, Lisa De, (2000)
-
Local production networks in the global marketplace
Kalantaridis, Christos, (1996)
- More ...
-
Predictive strategic marketing management decisions in small firms
Lewis Reynolds, Paul, (2007)
- More ...