The Need for Market Research in Executive Decision Making

Discusses executive decision making and the importance of the broader use of market research throughout the management ranks. Looks at the opportunities and constraints between market research and decision‐making executives. Proposes an amalgamated and integrated effort to ensure the timely gathering and analysis of appropriate information to help make beneficial decisions.

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Year of publication:	1991
Authors:	Raphael, Joel ; Parket, I. Robert
Published in:	Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 6.1991, 1/2, p. 15-21
Publisher:	MCB UP Ltd
Subject:	Customer satisfaction \| Decision making \| Executives \| Market research \| Product management

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000002748 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014843475