The Need for Market Segmentation in Buy-Till-You-Defect Models
Year of publication: |
2014-04-24
|
---|---|
Authors: | Korkmaz, Korkmaz, E. ; Fok, Fok, D. ; Kuik, Kuik, R. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | buy-till-you-defect models | segmentation | mixture of normals | Bayesian estimation | customer base analysis |
Extent: | application/pdf |
---|---|
Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2014-006-LIS |
Source: |
-
Korkmaz, Korkmaz, E., (2013)
-
A multi-category customer base analysis
Park, Chang Hee, (2014)
-
Modeling Customer Lifetimes with Multiple Causes of Churn
Braun, Michael, (2011)
- More ...
-
Korkmaz, Korkmaz, E., (2013)
-
The Triggers, Timing and Speed of New Product Price Landings
Franses, Philip Hans, (2008)
-
Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects
Horváth, Horváth, C., (2008)
- More ...