The net present value of market share
Victor J. Cook jr.
| Year of publication: |
1985
|
|---|---|
| Authors: | Cook jr., Victor J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 3, p. 49-63
|
| Subject: | Absatz | Theorie | Theory | Marktanteil | Market share |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002020564