The Net Promoter Score : what should managers know?
John G. Dawes
| Year of publication: |
2024
|
|---|---|
| Authors: | Dawes, John |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 182-198
|
| Subject: | net promoter | customer satisfaction | surveys |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231195003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584460