The new American Marketing Association definition of marketing : an alternative assessment
Year of publication: |
2007
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Authors: | Zinkhan, George M. ; Williams, Brian C. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 26.2007, 2, p. 284-288
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Subject: | Marketing | Definition | USA | United States |
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