The new consumer psychology : scanning buying behavior with MRI of the mind
Sang Min (Leo) Whang
| Year of publication: |
c 2016
|
|---|---|
| Authors: | Whang, Sang Min |
| Publisher: |
Abingdon, Oxon : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Psychologie | Psychology | Südkorea | South Korea | Verbraucher | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 202 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-138-89892-9 ; 978-1-138-89893-6 ; 978-1-315-67400-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011396759