The new global marketing reality
Richard Brookes and Roger Palmer
| Year of publication: |
2004
|
|---|---|
| Authors: | Brookes, Richard ; Palmer, Roger |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Welt | World | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 292 S graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Literaturverz. S. 263 - 284 : No price |
| ISBN: | 1-4039-0520-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001762092