“The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century”
Year of publication: |
2000
|
---|---|
Authors: | Renart, Lluís G. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 6, p. 550-560
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing Strategy | Brands | Advertising | Trends |
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