The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing - Introduction
| Year of publication: |
1994
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|---|---|
| Authors: | Brownlie, Douglas ; Saren, Mike ; Whittington, Richard ; Wensley, Robin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 3, p. 6-12
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