The new marketing myopia
N. Craig Smith, Minette E. Drumwright, and Mary C. Gentile
Year of publication: |
2010
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Authors: | Smith, N. Craig ; Drumwright, Minette E. ; Gentile, Mary C. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 1, p. 4-11
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Subject: | Marketingtheorie | Marketing theory | Stakeholder |
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