The New (Marketing) Role of Firms as Media Content Providers – The case of SME’s Strategic Social Media Presence
Year of publication: |
2014-02
|
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Authors: | Csordás, Tamás ; Gáti, Mirkó |
Publisher: |
Corvinus University of Budapest, School of Management |
Subject: | Marketing | Media and communication |
Type of publication: | Article |
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Language: | English |
Notes: | Csordás, Tamás and Gáti, Mirkó (2014) The New (Marketing) Role of Firms as Media Content Providers – The case of SME’s Strategic Social Media Presence. Vezetéstudomány - Budapest Management Review, 45 (2). pp. 22-32. DOI 10.14267/VEZTUD.2014.02.04 |
Source: | BASE |
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