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Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen, (2022)
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei, (2022)
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb, (2022)
Psychosocial linkages of consumers' income security, financial well-being and social loneliness
Smith, Brent, (2024)